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Brightree launches blog

July 28, 2020HME News Staff

ATLANTA - Brightree has launched a blog called “Insight” to provide insights into the HME, pharmacy and home infusion industries. The blog will feature posts from company subject matter experts and industry experts on topics like leading during the changing environment, preparing for regulatory changes, and leveraging best practices for building and running a provider business. The first two posts are: “Business continuity best practices from providers” and “5 ways interoperability...

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Providers

Lisa Wells: 'Blogging is not a fad'

March 21, 2016Tracy Orzel

To save time and resources, many HME providers are cutting back on digital marketing. HME News recently spoke to Lisa Wells, president of Get Social Consulting and author of Get Social: How to Use Social Media for Healthcare Marketing, about the importance of blogging and how to improve your search engine ranking. HME News: Are blogs relevant? Lisa Wells: Blogging is not a fad; it is a core marketing strategy. It allows you to connect with your customers on different levels and helps them understand...

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On the Editor's Desk

5 days, 5 bidding stories

August 26, 2011Liz Beaulieu, Editor

I'm about to give you a good reason to make HME News your home page. Or at least check it every day. Even though we're a monthly publication, we have our HME Newswire each week and, in case you didn't notice, at least one new story on our website each day. This week, we posted a story related to CMS's Aug. 19 announcement on Round 2 of competitive bidding each day. Yup, that's five days and five bidding stories: Monday: CMS releases Round 2 bidding information Tuesday:...

Blog, Competitive Bidding, On The Editor's Desk


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Mobility

Employees collaborate on blog

June 22, 2010Liz Beaulieu, Editor

HOUSTON - Active American Mobility and Medical Supply's blog used to be a needle in a virtual haystack, but not anymore. A year ago, if you typed "complex rehab Houston" into Google, you'd have to click through dozens of pages of results before finding http://complexrehab.blogspot.com. Now, it's on the first page. "We've become very diligent about when we post blogs--definitely once a month, but we're trying to do it every 10 days, when Google crawls Web sites--because it...

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On the Editor's Desk

When will you start your blog?

February 24, 2010Liz Beaulieu, Editor

An ATP named Jeffrey McDaniel e-mailed me last week to tell me about a commentary he wrote for a blog called the Complex Rehab Network. I e-mailed Jeffrey back for more info (I haven't heard back from him yet), then I checked out the blog. It turns out it's sponsored by Active American Mobility, a rehab provider in the Houston area, and it's chock full of articles by McDaniel and other company employees. Topics range from everything to "The Ability to Protect: Self Defense for Wheelchair...

Blog, Complex Rehab, On The Editor's Desk


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