Tag: Blogging

To save time and resources, many HME providers are cutting back on digital marketing. HME News recently spoke to Lisa Wells, president of Get Social Consulting and author of Get Social: How to Use Social Media for Healthcare Marketing, about the importance of blogging and how to improve your search engine ranking.HME News: Are blogs relevant?Lisa Wells: Blogging is not a fad; it is a core marketing strategy. It allows you to connect with your customers on different levels and helps them understand...

I'm about to give you a good reason to make HME News your home page. Or at least check it every day. Even though we're a monthly publication, we have our HME Newswire each week and, in case you didn't notice, at least one new story on our website each day. This week, we posted a story related to CMS's Aug. 19 announcement on Round 2 of competitive bidding each day. Yup, that's five days and five bidding stories: Monday: CMS releases Round 2 bidding information Tuesday: Policy experts on bidding program:...

HOUSTON - Active American Mobility and Medical Supply's blog used to be a needle in a virtual haystack, but not anymore. A year ago, if you typed "complex rehab Houston" into Google, you'd have to click through dozens of pages of results before finding http://complexrehab.blogspot.com. Now, it's on the first page. "We've become very diligent about when we post blogs--definitely once a month, but we're trying to do it every 10 days, when Google crawls Web sites--because it helps with the rankings,"...