Tag: Business Strategy
Balanced scorecard: Connect processes to results
January 25, 2013Tom Cesar
A. The focus of your business strategy is to connect internal processes to improve results with customers. The core question for this: What strategic targets should be set to satisfy the desires of your customers to achieve financial objectives? There are three basic customer-focused value propositions.Product leadershipYour value propositions must be written from the customer's perspective with a focus on the key benefits in functionality, features and performance. You have good products and...