Tag: Campaign
Pride launches multi-pronged campaign for power recliners
July 21, 2020HME News Staff
EXETER, Pa. - Pride Mobility has launched a new marketing campaign for its VivaLift! power recliners that includes TV commercials airing in July, August and September. Based on internal intelligence, the company has geotargeted areas in the following states for the commercials: Florida, Illinois, North Carolina, Ohio and Pennsylvania. The campaign also includes digital teaser ads on Facebook and Google, as well as direct mail pieces, in those areas. “When conjuring up the VivaLift! campaign...
NCPA launches two campaigns
April 30, 2020HME News Staff
ALEXANDRIA, Va. - The National Community Pharmacists Association has launched Fight4Rx to alert patients to the growing risk that their neighborhood pharmacy may close, not because of the coronavirus pandemic but because of what it calls “excessive profiteering.” The group says PMBs contribute to higher costs for patients, limit pharmacy choice and, in some cases, deny coverage for needed medications. “PBM policies are a leading reason why pharmacies have been closing at a rate...
Philips launches COPD campaign featuring marathoner
November 14, 2017HME News Staff
AMSTERDAM - Royal Philips has launched a “global movement” to raise awareness for COPD ahead of World COPD Day on Nov. 15. Philips is collaborating with marathoner Russell Winwood, who has COPD, to create motivational content designed to help educate, engage and empower COPD patients and their caregivers. The company is working with Winwood to share his personal journey with other COPD patients to inspire them to live their lives to the fullest. Six months after his diagnosis, he completed...
Disability group launches capital campaign
February 2, 2016HME News Staff
STONE MOUNTAIN, Ga. - Friends of Disabled Adults and Children (FODAC), which will be an exhibitor at the upcoming Medtrade Spring, has launched a campaign to raise $1.5 million by the end of 2016. FODAC will apply the funds toward facility upgrades and paying off the mortgage on its corporate headquarters. “This campaign will help FODAC better leverage HME donations across the state for the benefit of the community,” said CEO Chris Brand. The nonprofit, which celebrates its 30th anniversary...
Move over Movember, here comes Sleeptember
August 20, 2015HME News Staff
WASHINGTON - The American Sleep Apnea Association and numerous partners will launch Sleeptember next month. The year-long, patient-led, patient-supported campaign will create online and community events to raise awareness of the public health impact of sleep loss, and will raise funds for medical research and advocacy efforts, according to Sleep Review. The campaign will center around the soon-to-go-live website www.sleeptember.org. The association modeled the campaign after Movember, a campaign...
VGM Insurance launches 'Quarter Century of Caring Campaign'
January 23, 2015Liz Beaulieu, Editor
WATERLOO, Iowa - VGM Insurance Services plans to donate $25,000 to charities nationwide to mark 25 years in business. In what it's calling its “Quarter Century of Caring Campaign,” VGM Insurance will award $1,000 to a handful of providers each month from March to December; providers, in turn, will donate the $1,000 to local charities. VGM Insurance will award 25 $1,000 donations in all. Providers can participate by nominating their local charities at the VGM Insurance website: www.vgminsurance.com/25years....