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Spin retail 180 degrees

February 14, 2014Jennifer Keirn

LAS VEGAS - Sue Chen spends more than half of each year on the road, visiting providers to preach the gospel of HME retail.But Chen isn't a retail consultant; she's the CEO of Nova Medical Products, a Calif.-based manufacturer of mobility, bath safety and independent living products, and an enthusiastic advocate of retail's potential for her provider customers.The retail “transformations” she says she's provided for more than 1,000 providers nationwide will fuel her Medtrade Spring session...

Cash Sales, Medtrade Spring, Nova, Retail, Sue Chen


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