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Pride launches multi-pronged campaign for power recliners

July 21, 2020HME News Staff

EXETER, Pa. - Pride Mobility has launched a new marketing campaign for its VivaLift! power recliners that includes TV commercials airing in July, August and September. Based on internal intelligence, the company has geotargeted areas in the following states for the commercials: Florida, Illinois, North Carolina, Ohio and Pennsylvania. The campaign also includes digital teaser ads on Facebook and Google, as well as direct mail pieces, in those areas. “When conjuring up the VivaLift! campaign...

Campaign, Commercial, Power recliners, Pride Mobility, VivaLift!


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