Tag: Women's Health
Take holistic approach to women’s health
August 25, 2023John Andrews
Women’s health comprises many sectors, but the major ones are maternity and postpartum, as well as post-mastectomy and menopause products. And although those sectors have very different characteristics, they actually represent an opportunity for HME providers to care for female patients over the course of their lives, specialists in the field say.
The advantage for astute providers is to establish relationships with clients while they are young by furnishing maternity items and offering...
Attn: Grace receives $2M to boost further growth
July 12, 2023HME News Staff
BOSTON – Attn: Grace, a female-founded company that designs high-performing, skin-safe incontinence products for women, has received $2 million in new funding to fuel further growth. Led by For Later, the oversubscribed round also saw participation from Flybridge, as well as existing investors, including Kapor Capital, Portfolia, Ingeborg Investments, and Commonwealth. “We hear stories from our customers every day about the difference our products are making in their day-to-day routines...
EW Focus Conference shines light on new markets
December 30, 2022Theresa Flaherty, Managing Editor
CLEARWATER BEACH, Fla. – Gone are the days when diversification for a women’s health boutique meant simply adding swimwear and wigs.
These days, providers have a lot more opportunities to cross-sell products and services for a host of women’s health concerns, and the upcoming Focus on the Future Conference will show attendees how, says Nikki Jensen.
“The pandemic brought to light the importance of diversification,” said Jensen, vice president...
EW opens registration for Focus Conference
September 26, 2022HME News Staff
WATERLOO, Iowa – Registration is open for Essentially Women’s Focus Conference, scheduled for Feb. 4-6, 2023, at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to bring Focus Conference back to the Sheraton Key Resort in 2023,” said Nikki Jensen, vice president of EW, a division of VGM & Associates. “We had so much positive feedback from our attendee last year on the location, education and networking.” Early bird registration ends Nov....
Look beyond breast pumps, says EW
September 16, 2022Theresa Flaherty, Managing Editor
WATERLOO, Iowa – There’s plenty of opportunity beyond breast pumps in the fast-growing mother-baby market, says Essentially Women’s Nikki Jensen.
“No matter what happens, babies will still be coming – that is a constant,” said Jensen, vice president of EW. “It doesn’t require special certifications. As long as a supplier (accepts) insurance and is able to bill for these covered items, they can get in the business.”
EW,...
The sisterhood of Mary Walsh Aframe
June 10, 2022Theresa Flaherty, Managing Editor
WORCESTER, Mass. – It’s been 12 years since Mary Walsh Aframe first lugged a suitcase full of women’s health products to the office of Rep. Jim McGovern, D-Mass., to shine a spotlight on the lack of Medicare reimbursement for such items, which are often deemed “medically unnecessary.”
Walsh Aframe, who was recently named the 2022 Essentially Women Ruth Addison Award Winner at this year’s Focus Conference, hasn’t let up since, and plans to meet with McGovern...
Maternal & Infant: Become mom’s one-stop-shop
December 8, 2021Brandon Fonville
Q. How can the increase in breastfeeding rates positively affect my business?
A. According to the CDC’s National Immunization Survey, the percentage of mothers who breastfeed their babies has increased steadily from 2011 to 2018. Not only are more mothers breastfeeding but for longer periods of time. The rate of mothers who breastfed their babies at 12 months has increased from 26.7% in 2011 to 35% in 2018.
The increase in breastfeeding rates can be attributed to hospitals...
EW’s upcoming Focus Conference offers chance to reconnect
December 3, 2021Theresa Flaherty, Managing Editor
CLEARWATER BEACH, Fla. – Organizers of this year’s Focus Conference say attendee and exhibitor registrations are trending in the right direction, a sign of excitement for a return to in-person events.
The conference, which takes place Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla., offers attendees a chance to “reconnect, reset and refresh,” says Nikki Jensen.
“I think something we have all learned from virtual meetings is that virtual...
Registration open for Focus Conference
October 25, 2021HME News Staff
WATERLOO, Iowa – Registration is now open for Essentially Women’s Focus Conference. The annual event for women’s health providers, is scheduled for Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to host our conference in person again,” said Nikki Jensen, vice president of Essentially Women. “It is a place where our members can network, share best practices and just relax and have some fun with each other, which is much needed...
What’s your brand? Fill in the blank!
April 29, 2021Theresa Flaherty, Managing Editor
Mastectomy boutiques are in a position to empower breast cancer survivors to live “fully and beautifully,” says Dana Donofree, founder of AnaOno, a post-mastectomy clothing designer, and a survivor herself.
To do that, providers need to engage with survivors through the three pillars of marketing: commerce, content and community, she says.
“View your activity through these three pillars to determine the who, the what, and the why,” said Donofree during her recent EW...