Tag: World COPD Day

AMSTERDAM - Royal Philips has launched a global awareness campaign to celebrate everyday wins by COPD patients and their providers and caregivers. The campaign, set to start on World COPD Day on Nov. 21, seeks to inspire patients and help them improve their overall quality of life."COPD often presents challenges for patients to partake in daily activities," said Dr. Teofilo Lee-Chiong, chief medical liaison at Philips in a press release. "While COPD is a chronic condition, it doesn't need to be a...

AMSTERDAM - In honor of World COPD Day on Nov. 16, Royal Philips has launched Breathe Boldly, a campaign that encourages people to post a photo or video of themselves on social media that shows them performing an activity while breathing through a straw. People are asked to use the hashtags #BreatheBoldly and #COPD. The campaign is meant to raise awareness of COPD and show support for those living with the disease, which causes more than 3 million deaths each year. “We're hopeful that Breathe...

NEW YORK - The Philips Breathless Choir made its debut yesterday at the famous Apollo Theater in Harlem, N.Y, in honor of World COPD Day. The group, made up of 18 people living with chronic respiratory conditions, was led by celebrity choirmaster Gareth Malone. "It is with great pride that we today reveal the Breathless Choir to the world,” said Richard Wergan, global executive vice president and head of brand at Royal Philips, to attendees. “We have all been inspired by the choir, and...