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Tag: York Schwab


Medtrade Show Daily

Atlanta show rebranding emphasizes region over season

August 31, 2021John Andrews

The HME industry’s largest trade show has been rebranded as Medtrade East to reflect geography instead of the time of year it is held. Following the July premier of Medtrade West in Phoenix, Medtrade East at the Georgia World Congress Center in Atlanta Oct. 18-20 is being presented as a regional contrast rather than the previous emphasis on spring and fall.  “Many people unofficially called the Atlanta show ‘Medtrade East’,” show director York Schwab said about...

Home Medical Equipment, Medtrade East, York Schwab


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E-SP

Medtrade West Day 2: ‘You can’t shovel too much sunshine’

July 13, 2021Theresa Flaherty, Managing Editor

I asked show director York Schwab this morning how his first Medtrade was going and whether such a big undertaking was daunting. Unfortunately, I inadvertently cut off the first part of his video, but to paraphrase, he said it had been a challenge in many ways, with the original date pushed from April to July, and so many unknowns even in recent weeks, as rules and regs keep changing. He gave a lot of credit to Medtrade/Emerald staff for their ability “to pivot.” He loves Phoenix...

Home Medical Equipment, Medtrade West, York Schwab


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'Back to business'

Medtrade West

'Back to business'

May 28, 2021John Andrews

PHOENIX – The organizers of Medtrade West are taking a bold step toward returning the HME industry to normalcy by holding an in-person trade show in Phoenix July 12-14. The live event coincides with a rebranding and relocation of Medtrade’s adjunct spring show and boasts a new associate show director in York Schwab. “We are definitely seeing overall pandemic numbers trending in the right direction and tens of millions have already been vaccinated,” Schwab said about why...

Home Medical Equipment, Medtrade West, York Schwab


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Medtrade West

Medtrade gets a new captain

December 29, 2020Tracy Orzel

ATLANTA – York Schwab has taken over the helm as Medtrade’s new show director, replacing Mark Lind. HME News spoke to Schwab, who was previously the show’s account executive for the likes of Pride Mobility and VGM, about the future of Medtrade and what he brings to the table. HME News: What have you learned during your four years as an account executive? York Schwab: That you have to provide an experience that’s worthwhile for everyone. I’ve worked with large and...

Home Medical Equipment, Medtrade, York Schwab


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Also Noted

Medtrade West rescheduled 

December 18, 2020HME News Staff

PHOENIX – Medtrade West has been pushed from April to July, in light of the ongoing COVID-19 pandemic. Originally scheduled for April 12-14, the show will now take place July 12-14 at the Phoenix Convention Center. “Our communities are incredibly eager to come together again in person,” said York Schwab, associate show director. “After consulting with key, long-standing exhibitors and attendees, we made the decision to secure dates in July in order...

Home Medical Equipment, Medtrade West, York Schwab


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Also Noted

York Schwab to lead Medtrade shows

November 17, 2020HME News Staff

ATLANTA - Medtrade officials have named York Schwab their new show director. Schwab, who was formerly an account executive, replaces Mark Lind, who left to pursue another opportunity. Schwab says he is hopeful about the opportunities in the HME industry, including for Medtrade's two flagship events, Medtrade East and Medtrade West. “Coming out of COVID, face-to-face trade shows have never been more important,” he said. “You don't know what you've got 'til it's gone. Ultimately,...

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