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social media

Groups re-energize their marketing efforts

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11/30/2018

WATERLOO, Iowa – A group of HME industry advocates convened at VGM’s headquarters in November for a workshop to share best practices for digital marketing and social media consumer-focused campaigns.

Social Media: Make the investment

Q. How do I measure social media ROI?
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08/28/2017

A. When considering hiring a social media professional to help your business there are a few questions you may need answered. How do I justify this person’s salary? How is this going to help my business?

Social Media: Harness the pixel

Q. How can a Facebook pixel help my business?
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06/26/2017

A. If you’re new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn’t be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.

Meet Emma, your home infusion guide

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05/16/2017

ORLANDO, Fla. – Repro Med Systems, dba RMS Medical Products, will launch a social media marketing campaign at the National Home Infusion Association Conference and Expo on May 22. RMS will introduce “Emma” as the new face of the company.

Online Retail: Use reviews to establish authority

Q. Is it necessary to have customers leave reviews on my website?
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04/24/2017

A. Absolutely. There are many reasons why you want to allow your customers to leave reviews based on their interaction with you, both in-store, as well as on your website.

Great social B2B tactics, thanks to one Native American, two shoes

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10/21/2016

My personal activity on LinkedIn is increasing, like many of my peers, because the HME space is narrowing. A quick newsfeed glance on the site regularly shows my HME connections serving up posts to position themselves in other healthcare markets.

Personality to spare

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04/20/2016

ROSEVILLE, Minn. – When it came time to boost awareness of its brand, Pediatric Home Service took advantage of its most valuable asset: its employees.

Sunrise Medical unites social media presence

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02/24/2015

FRESNO, Calif. – Sunrise Medical and its family of brands can now be found on Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn.

Preferred Home Medical names contest winner

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02/17/2015

TYLER, Texas – Preferred Home Medical has given Daniel Hernandez, who has spina bifida, a Pride Mobility Sport Rider, a three-wheeled, motorcycle-inspired sport scooter, for liking and sharing the company’s Facebook page.

Training & education: Keep customers in the loop

Q. How can I use social media to educate my customers?
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05/23/2014

A. These days, people have constant access to the Internet. Smart phones and tablets make it easy to stay connected while on the go.

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