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Online Retail: Use reviews to establish authority

Q. Is it necessary to have customers leave reviews on my website?

A. Absolutely. There are many reasons why you want to allow your customers to leave reviews based on their interaction with you, both in-store, as well as on your website.

Great social B2B tactics, thanks to one Native American, two shoes


My personal activity on LinkedIn is increasing, like many of my peers, because the HME space is narrowing. A quick newsfeed glance on the site regularly shows my HME connections serving up posts to position themselves in other healthcare markets.

Personality to spare


ROSEVILLE, Minn. – When it came time to boost awareness of its brand, Pediatric Home Service took advantage of its most valuable asset: its employees.

Sunrise Medical unites social media presence


FRESNO, Calif. – Sunrise Medical and its family of brands can now be found on Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn.

Preferred Home Medical names contest winner


TYLER, Texas – Preferred Home Medical has given Daniel Hernandez, who has spina bifida, a Pride Mobility Sport Rider, a three-wheeled, motorcycle-inspired sport scooter, for liking and sharing the company’s Facebook page.

Training & education: Keep customers in the loop

Q. How can I use social media to educate my customers?

A. These days, people have constant access to the Internet. Smart phones and tablets make it easy to stay connected while on the go.

AAHomecare courts consumers

‘They’re our best advocates’

WASHINGTON – AAHomecare hopes its all-hands-on-deck approach to fighting competitive bidding and other “bad” Medicare policies will soon include consumers.

Elmora Pharmacy gets in the game


ELIZABETH, N.J. — He may not be playing, but in the lead up to Super Bowl 2014, Ben Hertz touted his HME offerings using the Twitter hashtag #SuperBowl.

Social Media: 'The whole point is to get people to come in'


AUSTIN, Texas – Provider Brent Bradshaw has jumped into social media with both feet.

“We’re going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.”

Trending on Twitter: #ILoveMedtrade


OCCC – It pays to talk up Medtrade on Facebook and Twitter.

Show planners will award prizes to exhibitors and attendees throughout Medtrade as part of its Social Fan Appreciation Giveaway promotion.