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Consumer-facing campaign kicks off


WASHINGTON – AAHomecare has officially launched its “SaveMyMedicalSupplies” campaign with a website and Facebook and

Social Media: 'The whole point is to get people to come in'


AUSTIN, Texas – Provider Brent Bradshaw has jumped into social media with both feet.

“We’re going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.”

Trending on Twitter: #ILoveMedtrade


OCCC – It pays to talk up Medtrade on Facebook and Twitter.

Show planners will award prizes to exhibitors and attendees throughout Medtrade as part of its Social Fan Appreciation Giveaway promotion.

Manufacturers get their Facebook on


If you’re still undecided about Facebook, these wheelchair manufacturers, who all have a vibrant presence on the social networking site, could help you make up your mind.

Social media: Invest time and patience

Q. Is social media a waste of time for small business?

A. As a consultant who specializes in social media for HME/DME providers, I find it alarming how many organizations take time to initially set-up their Facebook, Twitter and LinkedIn sites, yet virtually abandon them over the course of time.