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direct to consumer

Invacare POC goes DTC for cash

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09/04/2018

ELYRIA, Ohio – Invacare has launched a new campaign to increase access to its Platinum Mobile Oxygen Concentrator.

CAIRE achieves accreditation, goes direct with certain products

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03/23/2018

BALL GROUND, Ga. – CAIRE has achieved accreditation with the Accreditation Commission for Health Care (ACHA), the manufacturer of oxygen therapy devices announced March 23.

Inogen ramps up support for DTC biz

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03/02/2018

GOLETA, Calif. – Inogen’s sales team for its direct-to-consumer business hit a record 263 reps by the end of 2017, an increase of 86 reps compared to 2016, company officials told investors during a Feb. 28 conference call to discuss fourth quarter and year-end financial results.

Coloplast buys another homecare provider

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12/20/2017

MINNEAPOLIS – Coloplast, which has its U.S. headquarters here but is based in Denmark, announced this month that it has acquired SAS Lilial for a cash consideration of EUR 35.5m or DKK 264m.

Cardinal Health targets the home

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09/18/2015

DUBLIN, Ohio – Cardinal Health now offers certain products direct to the consumer through a new “Hospital Quality at Home” brand.

The brand offers products in advanced wound care, first aid, personal care and home healthcare.

Truefit CPAP supplies hit walmart.com

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05/13/2014

BOSTON – PBM Capital has announced that its Truefit CPAP supplies and accessories are now available nationwide through Walmart.com.

Selling direct and reality checks

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Wednesday, December 19, 2012

I really want to write about some news in this blog, but I don’t want to blow the cover on two stories that will appear in the HME Newswire on Dec. 24 and Dec. 31. So I shall not name names, though some of you will surely know whom I’m writing about.