Many providers built their businesses in the oxygen market. Now, with a few decades of performance history behind us, there are some things we know for certain. Providers are very resilient and tenacious. They have proven abilities to change processes quickly, and, historically, they have taken the high road when it comes to doing the right thing for patients and their families, even if it means, sometimes, not getting paid for it. To continue this "can-do" attitude, there are some practices providers need to embrace going forward.