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jim greatorex

Home access market primed to explode


ATLANTA – VGM’s Jim Greatorex likens the current status of the home accessibility market to the complex rehab market 15 years ago.

VGM Live at Home thinks big


WATERLOO, Iowa – As the newly rebranded VGM Live at Home, Jim Greatorex envisions the group’s provider members helping seniors with everything from stair lifts to smart sensors.

VGM rebrands home accessibility division


WATERLOO, Iowa – VGM Group has rebranded Accessible Home Improvement of America, known as AHIA, to VGM Live at Home.

Making the case


On potential need

“We’re going to have 8.3 million people over 80 in 2030,” said Jim Greatorex, vice president of Accessible Home Improvement of America, a division of the VGM Group, “and we have homes for less than half of them that they can be safe in and live in and thrive in in their senior years.”

More people news: VGM, HOMES, MedBridge


The VGM Group has tapped Jim Greatorex as vice president of its Accessible Home Improvement of America division.

'Caretailing': It's perfect for HME


LAS VEGAS – As the HME business model evolves from Medicare reimbursement to over-the-counter product sales, a new term has emerged to describe the process—caretailing.

VGM Retail hires Jim Greatorex


WATERLOO, Iowa – Jim Greatorex has joined VGM’s Retail Services Group. Greatorex, who has more than 20 years of HME retail experience, has been tasked with finding new products to help VGM members increase sales and build profitable retail businesses.

Retail: Delve into many venues

Q. What is the most consistently effective use of retail marketing dollars and time?

A. Ah, this is the question that everyone wants the golden answer to.

Maine: Providers to develop documentation template

Group seeks to streamline process, tackle low payments

PORTLAND, Maine – HME providers here are developing a medical documentation template for mobility equipment to help resolve issues with MaineCare, the state’s Medicaid program.

Retail award winners announced


ATLANTA – Medtrade has announced five winners for this year’s Innovative HME Retail Product Awards.