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Brent Bradshaw

Baby boomers, lift chairs drive post-holiday sales


YARMOUTH, Maine – Although the start of the year always means big sales for mainstream retailers, when it comes to home medical equipment, other factors drive buying.

Social Media: 'The whole point is to get people to come in'


AUSTIN, Texas – Provider Brent Bradshaw has jumped into social media with both feet.

“We’re going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.”

Insurance remains largest revenue generator, according to poll


YARMOUTH, Maine – Despite reimbursement cuts and heavy audits by insurers, the revenue mix of HME providers isn’t as diversified as you’d expect, according to the results of a recent HME NewsPoll.

Unbundling trips up providers


YARMOUTH, Maine – Provider Brent Bradshaw says Round 2 of competitive bidding has sparked a disturbing trend: contract suppliers billing patients for brake attachments for walkers that CMS has already paid for.