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Patient Data: Find way to be relevant

Q. How can I use data to market to my existing patients?
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12/29/2017

A. Most HME providers already have an existing database of patients and capture key information during the intake process; so, what’s the next step? What products and strategies are most effective? How can you measure success?

VGM rallies Congress

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12/20/2017

WATERLOO, Iowa – The government relations team at Waterloo, Iowa-based VGM will soon introduce a new tool to bring its members breaking news.

VGM Live at Home thinks big

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12/15/2017

WATERLOO, Iowa – As the newly rebranded VGM Live at Home, Jim Greatorex envisions the group’s provider members helping seniors with everything from stair lifts to smart sensors.

People news: Leadership changes at VGM

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12/06/2017

WATERLOO, Iowa – VGM & Associates has announced that Scott Owen will transition from vice president of sales to vice president of contracting. In his new role, Owen, who has been with VGM for three years, will have oversight of the vendor contract division.

Patient Data: Become consultative

Q. How do I use patient data to create a marketing plan?
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11/21/2017

A. The first step in creating a direct-to-patient marketing program is to focus on data collection.

MAMES takes home mods committee nationwide

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11/02/2017

WATERLOO, Iowa – The Midwest Association for Medical Equipment Services has expanded its Home Modification Accessibility Committee to include companies nationwide.

In brief: Barbara Smith named Woman of the Year, Owlet Smart Sock tops retail products

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10/24/2017

ATLANTA – Barbara Smith, CEO of Healthline Medical Equipment in Wichita Falls, Texas, was named the 2017 HME Woman of the Year at Medtrade on Tuesday morning.

VGM rebrands home accessibility division

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10/24/2017

WATERLOO, Iowa – VGM Group has rebranded Accessible Home Improvement of America, known as AHIA, to VGM Live at Home.

Barbara Smith named Woman of the Year

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10/24/2017

ATLANTA – Barbara Smith, CEO of Healthline Medical Equipment in Wichita Falls, Texas, was named the 2017 HME Woman of the Year at Medtrade this morning.

HME Woman of the Year finalists announced

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10/04/2017

WATERLOO, Iowa – VGM has announced the four finalists for its second annual HME Woman of the Year award.

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