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email marketing

Marketing: Deliver value to customers

Q. How do I avoid ending up in my customer’s spam folder?

A. Email marketing is an effective and affordable way to reach customers and prospects—if it’s done right. 

Probably the biggest mistake you can make is to send emails to patients that include nothing of perceived value.

Marketing: Turn emails into integrated campaigns

Q. How can providers easily and cost-effectively stay in touch with customers and prospects to drive more sales?

A. By developing a focused plan that combines action-triggered emails, product promotions and education, you can turn one-off emails into integrated campaigns that engage your customers and prospects.