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In brief: AAHomecare names champs, Rotech makes buy


ATLANTA – Joey Tart and Billy Tart, co-founders of Family Medical Supply in Dunn, N.C., have been chosen to receive this year’s Homecare Champion Award.

Marketing: Stand out in the inbox

Q. How can I effectively deploy an email marketing campaign that outshines the rest?

A. Email marketing campaigns are key to your business, but if you’re not strategic, yours could become just another message in an inbox.

Marketing: Deliver value to customers

Q. How do I avoid ending up in my customer’s spam folder?

A. Email marketing is an effective and affordable way to reach customers and prospects—if it’s done right. 

Probably the biggest mistake you can make is to send emails to patients that include nothing of perceived value.