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Health Complex: Where patients are ‘All Taken Care Of’


WATERBURY, Conn. – Health Complex Medical has launched a new brand to showcase its expanded solutions for sleep therapy, the company announced Aug. 1.

MED gets tactical about marketing


LUBBOCK, Texas, and ATLANTA – The MED Group has teamed up with Laboratory Tactical Consulting to present the 2016 Marketing Bootcamp Webinar Series. “It’s time to get back to basics and take your marketing from ‘good’ to ‘better,’” MED stated in a press release.

More on mailers

Monday, November 16, 2015

In our December HME NewsPoll, we asked readers if they look outside the industry for business ideas.


FullCircle hires marketing company


SHELBYVILLE, Ky. – FullCircle Registry has engaged a marketing company to distribute company information to stockholders and the investment community.

Marketing:Come across as a resource

Q. Can I complete against big box retailers?

A. Ah yes, the Amazons and Wal-Marts of the world. The short answer is yes you can compete with these so-called giants. To do this, you will need to use some old school marketing techniques. 

Marketing: Nurture customers, new and old

Q. How can a marketing automation program help me increase cash sales?

A. Competitive bidding has changed the way you need to think about your sales process.

Pre-show schedule now includes online marketing seminar


ORLANDO – There’s a new pre-show seminar scheduled for Medtrade: Marketing consultants Lisa Wells and Anna McDevitt will present “Keeping your business ahead of the digital curve” on Oct. 7 from 1 p.m. to 5 p.m.

New book offers 'best practices' in social media marketing


ATLANTA – Marketing consultant Lisa Wells has written a new e-book to guide home medical equipment providers in creating social media programs.

Web marketing 101: Avoid the bounce


GWCC – Merely existing in the digital realm is not enough. Not according to Brian Schmidt, Google’s director of health services.

Do you know who you are?

Friday, July 27, 2012

I got a good reminder, during Invacare Media Day this week, that “image is everything.”

(Don’t even pretend you don’t remember the Andre Agassi/Canon commercial that brought that quote into the world!)