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Caroline Pinney

Training & education: Be willing to go the extra step

Q. How can education help me compete with online retailers?

A. Brick-and-mortar retailers are often frustrated when customers use their stores as a showroom for their later purchases online. What if online price cutting isn’t the only reason your customer decides to leave a store and shop online instead?

Training & education: Keep customers in the loop

Q. How can I use social media to educate my customers?

A. These days, people have constant access to the Internet. Smart phones and tablets make it easy to stay connected while on the go.

Training & education: Create peace of mind

Q. Why is it important to educate customers?

A. You can be the reason that your customers don’t lose sleep due to the fear of the unknown. You can provide the support needed to give them confidence that their decisions are being made on accurate and complete information.