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Justin Racine

Reporter's notebook: How to launch an online mobility store


As mobility providers consider entering the e-commerce market, Justin Racine says there’s a lot more to it than just adding a shopping cart to your company’s website. 

Another positive sign for HME industry? Fresh faces


It has been said that our industry is shrinking, which I do believe has some truths. I, however, see our industry in a more transformative state, with new products, new services and new ideas.

That time of year

Use bad weather to your advantage, says marketing expert

YARMOUTH, Maine – When the weather outside is frightful, HME providers should be taking advantage of opportunities to reach out to customers in a new way.

Reporter's notebook: Customer review build trust


User reviews on Yelp or Google are more powerful than people think, says Justin Racine, marketing and e-commerce manager at Geriatric Medical. 

Marketing:Come across as a resource

Q. Can I complete against big box retailers?

A. Ah yes, the Amazons and Wal-Marts of the world. The short answer is yes you can compete with these so-called giants. To do this, you will need to use some old school marketing techniques. 

Geriatric Medical hits small screen


WOBURN, Mass. – Geriatric Medical says it’s time to bring online shopping from the desktop computer to the mobile device.

Marketing: Become a resource for searchers

Q. Do I need to play in the online/mobile technology space with my marketing strategy?

A. Yes. A recent study done by Google and IPSOS, found that boomers and seniors on average spend more time online than watching TV in an average week. Now, more than ever, it is time for you to bring mobile into your strategy. 

Marketing: Inject human element

Q. It’s 2015. Should I be doing anything different with my marketing/customer acquisition strategy?

A. Well the short answer is, it depends. At Medtrade in October, I discussed the importance of native advertising and marketing.

Integration: Mobile is here to play. Are you?


Online, cash, retail, e-commerce, amazon, mobile. These are all buzzwords that HME providers are familiar with, but how exactly can they integrate them into their businesses to not only add revenue streams, but also complimentary services and programs?