A. It is important to know that partnering with a lead generation firm is only half of the battle.
A. Unfortunately, when HME providers hear “lead generation” there is often still a hesitation that exists with respect to outsourcing their acquisition methods.
The key to good lead generation is combining in-house and outsourced strategies, says Zeeshan Hayat, CEO of Prizm Media, who will speak at Medtrade Spring.
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