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Wayne Slavitt

Merchandising: Change it up

Q. What are inexpensive ideas to freshen up the look of my store?
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11/30/2016

A. Keeping your store looking good is so important and it doesn’t have to cost much. If you ever shop at Costco, you’ll notice that they are continuously moving merchandise around.

Merchandising: Watch the signs

Q. Is department signage important?
 - 
10/21/2016

A. Department signage is ubiquitous in retail. Imagine walking into a Home Depot without signage directing you to a department. For most retail HME stores, however, I think it’s unnecessary.

Incentives: Drive staff, sales

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10/21/2016

Providers who don’t offer their employees commission-based compensation are doing it all wrong, says Wayne Slavitt, CEO of Long Beach, Calif.-based Mobül.

Merchandising: Make your store POP

Q. Some of my vendors want to send me point-of-purchase materials for my store. How do I decide which ones would be most effective?
 - 
09/29/2016

A. If your vendors want to send you POP materials, be happy. Only a handful of HME vendors understand retail and the need to help you be “retail friendly.”

Providers ask, what’s next?

‘The Medicare model is not a lasting model,’ says speaker Wayne Slavitt
 - 
09/23/2016

CHARLESTON, S.C. – Bernie Zimmer, Wayne Slavitt and Dr. Joseph Krainin all have different approaches to the HME industry, but they all believe this: Play the hand you’ve been dealt.