ATLANTA – Social media is changing the way companies market their products, Keri Lauderdale Olson told an audience in Atlanta during her Medtrade session, “How to Create Demand for a New Product with Social Media. She would know.
Sleep dentists are fast becoming a new identifier of hundreds if not thousands of sleep disordered patients, not all of whom will be suitable for oral appliance therapy, says Medtrade speaker Daniel Brown.
ATLANTA – Within the HME industry, retail success isn’t a matter of luck, but of having a smart marketing strategy, says Medtrade speaker Timothy Robinson, director of digital media for Golden Technologies.
WASHINGTON – The number of Medicare beneficiaries receiving DMEPOS in Round 2 areas decreased more than twice as much from 2012 to 2014 than in non-bid areas, according to a new report from the Government Accountability Office.