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Merchandising: Watch the signs

Q. Is department signage important?

A. Department signage is ubiquitous in retail. Imagine walking into a Home Depot without signage directing you to a department. For most retail HME stores, however, I think it’s unnecessary.

Merchandising: Make your store POP

Q. Some of my vendors want to send me point-of-purchase materials for my store. How do I decide which ones would be most effective?

A. If your vendors want to send you POP materials, be happy. Only a handful of HME vendors understand retail and the need to help you be “retail friendly.”