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online retail

Retail Sales: Chase the right dollars

Q. What is your opinion about investing in online advertising and paid search to promote retail sales?
 - 
10/28/2019

A. Short answer: it’s a waste of money for most HME providers. Have you been told otherwise? It is probably from folks that sell marketing services. And, if you have tried it, it probably has not provided a good return on your investment.

Oris acts as enforcer

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04/24/2017

Patrolling and enforcing prices online is an around-the-clock job, says Pam Springer, CEO of Oris Intelligence, a company that helps manufacturers enforce their minimum advertised pricing (MAP) programs.

Online retail: Avoid feeling duped

Q. I followed everybody’s advice and built an online store—why is it not working?
 - 
03/27/2017

A. The buzz around the HME industry is you must sell retail and you should have an online store so you can sell more items to your patients.

Online retail: Create a 2017 checklist

Q. I spent a lot of money and effort on my website. How can I judge its effectiveness?
 - 
01/30/2017

A. A website is a must-have to market your business, draw new visitors and inform your customers.

Allegro combines big-box feel, personal service

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01/27/2017

BOLINGBROOK, Ill. – When Allegro Medical first launched its online medical supply company 20 years ago, Amazon only sold books. Yahoo was a search directory. Google didn’t exist.  

Providers stay grounded in retail

See and feel matters, say majority of respondents to HME Newspoll
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01/20/2017

YARMOUTH, Maine – The larger trends in retail may point to the cloud, but for HME providers, it’s still all about bricks and mortar, according to a recent HME Newspoll.