Subscribe to RSS - Kamal Haddad

Kamal Haddad

Retail sales: Offer your expertise

 - 
12/11/2019

Q. What are some retail strategies to consider for 2020?

Retail sales: Know your Nexus

 - 
11/12/2019
Kamal Haddad

Q. I have an e-commerce website; what is my sales tax exposure?

A. The general rule used to be you have to collect and remit sales tax in the states you have a physical location or Nexus. What is nexus? It’s a connection between how and where you do business in a particular state.

Retail Sales: Chase the right dollars

Q. What is your opinion about investing in online advertising and paid search to promote retail sales?
 - 
10/28/2019

A. Short answer: it’s a waste of money for most HME providers. Have you been told otherwise? It is probably from folks that sell marketing services. And, if you have tried it, it probably has not provided a good return on your investment.

Retail: Use the right ingredients

Q. What can I do to expand my HME retail sales operation?
 - 
09/30/2019

A. There is a lot of information available in this industry about expanding retail sales of HME products to your patients.

Online Retail: Use reviews to establish authority

Q. Is it necessary to have customers leave reviews on my website?
 - 
04/24/2017

A. Absolutely. There are many reasons why you want to allow your customers to leave reviews based on their interaction with you, both in-store, as well as on your website.

Online retail: Avoid feeling duped

Q. I followed everybody’s advice and built an online store—why is it not working?
 - 
03/27/2017

A. The buzz around the HME industry is you must sell retail and you should have an online store so you can sell more items to your patients.

Online Retail: Don’t jump at new and great

Q. What are the best products to sell if I am trying to build my cash business?
 - 
02/24/2017

A. The short answer to that question is the answer you probably do not want to hear, “It depends.”  The long answer is determined by understanding your business focus and your customer mix.

Online retail: Create a 2017 checklist

Q. I spent a lot of money and effort on my website. How can I judge its effectiveness?
 - 
01/30/2017

A. A website is a must-have to market your business, draw new visitors and inform your customers.