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Personality to spare


ROSEVILLE, Minn. – When it came time to boost awareness of its brand, Pediatric Home Service took advantage of its most valuable asset: its employees.

Reporter's notebook: Drive Twitter traffic up, not away

Do's and don'ts to tweet by

The HME industry has picked up on Twitter and Dave Bargmann, senior consultant at A/R Allegiance Group, likes what he sees. 

'Get on Twitter'


YARMOUTH, Maine – Beth Ludwick has issued a call to action to providers: Start tweeting. 

“Twitter has changed from a marketing ‘nice-to-have’ to a marketing ‘must-have,’” said Ludwick, senior director of communications for AAHomecare. 

Stakeholders launch #Tweet4CRT


WASHINGTON – NCART, U.S. Rehab and People for Quality Care have launched #Tweet4CRT to fight CMS’s plan to apply competitive bidding pricing to accessories for complex rehab wheelchairs.

Have questions? PFQC will get them answered


WATERLOO, Iowa – People for Quality Care (PFQC), an advocacy group and division of The VGM Group, has launched a Q&A series to address questions about home care and HME.

Consumer-facing campaign kicks off


WASHINGTON – AAHomecare has officially launched its “SaveMyMedicalSupplies” campaign with a website and Facebook and

Trending on Twitter: #ILoveMedtrade


OCCC – It pays to talk up Medtrade on Facebook and Twitter.

Show planners will award prizes to exhibitors and attendees throughout Medtrade as part of its Social Fan Appreciation Giveaway promotion.

How do you Twitter?

Friday, May 3, 2013

Twitter is a funny thing. It’s both more and less revealing than Facebook—Facebook has more personal details, but you can make your profile friends-only.

Wheelchairs Plus employee submits winning hashtag


WATERLOO, Iowa – In a bulletin to members, VGM congratulated Laurie Nivala, a sales and marketing associate at Wheelchairs Plus in Grand Rapids, Minn., for submitting the winning Twitter hashtag: #stopCBforDME.

VGM selects finalists for hashtag competition


WATERLOO, Iowa – VGM has narrowed down its hashtag contest to 20 finalists, according to a VGM bulletin. Providers can vote for their favorite Twitter hashtag, submitted by fellow providers.