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Legal: Watch your language

Q. What parts of a contract should I review before signing?
 - 
04/24/2015

A. You should read and understand the entire agreement. A well-written contract can go a long way in helping you reduce risk and manage resources. Likewise, a poorly written contract can spawn financial and legal issues.  

Aging in Place: Recommend helpful products

Q. What are some products for aging in place that we can recommend?
 - 
03/20/2015

A. For a senior to stay in the home, that place has to be safe and functional. Many family caregivers will provide help with activities of daily living.

Mergers & Acquisitions: Negotiate indemnity agreements

Q. I’ve heard a lot about buyers requiring indemnification provisions. What are they?
 - 
03/20/2015

A.

Marketing: Find the opportunity

Q. How can I reach the gigantic baby boomer market?
 - 
03/20/2015

A. Yes you can reach them, and yes the opportunity is real, but I believe this opportunity is slightly different than what our perceptions are. 

LinkedIn: Use LinkedIN to drive traffic

Q. What is content marketing and how can I use LinkedIn to publish my work?
 - 
03/20/2015

A. Content marketing is a strategy of providing valuable information to customers to position your brand as an expert on topics related to the products or services you provide.

Mergers & Acquisitions: Perform due diligence

Q. What are the primary reasons why an acquisition doesn’t close?
 - 
02/20/2015

A. In mergers and acquisitions, many deals don’t actually close for a variety of reasons.

Aging in Place: Educate staff

Q. Why is training and educating staff on the products available to clients who want to age in place “good” business?
 - 
02/20/2015

A. As a business owner you already teach product knowledge or awareness to most of your employees.

Marketing:Come across as a resource

Q. Can I complete against big box retailers?
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02/20/2015

A. Ah yes, the Amazons and Wal-Marts of the world. The short answer is yes you can compete with these so-called giants. To do this, you will need to use some old school marketing techniques. 

LinkedIn: Check the pulse

Q. What is LinkedIn Pulse?
 - 
02/20/2015

A. Reading and sharing articles related to work can help stimulate business ideas and inspire solutions to the biggest challenges.

Aging in place: Know what to look out for

Q. What are some things we should be assessing or considering during the home assessment?
 - 
01/23/2015

A. Ask any senior facing the possibility of moving out of their family home and they will most likely tell you they prefer to age in place. That place has to be safe and functional.

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