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Medtrade West


Medtrade West

Medtrade West ‘lifts spirits’ 

April 8, 2022Theresa Flaherty, Managing Editor

PHOENIX – Medtrade West, which took place in April this year not July, was “a little bigger, a little different and a lot cooler,” says Show Director York Schwab.  Medtrade West once again kicked off on Monday night in the exhibit hall with the “Welcome to Phoenix Preview Night,” but this year, officials concentrated show floor hours from 9 a.m. to 5 p.m. on Tuesday.  “Show traffic has been steady,” Schwab said. “Rather than starting...

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York Schwab

Medtrade West

Medtrade to become once-a-year event 

April 4, 2022Liz Beaulieu, Editor

PHOENIX and ATLANTA – Emerald will combine Medtrade West and Medtrade East into one event in 2023, says Show Director York Schwab.  The change is in response to years of “consistent feedback” from exhibitors and attendees, he says.  “It’s the No. 1 thing I’ve seen on every survey,” he said.  This year, Medtrade West takes place this week in Phoenix and Medtrade East takes place Oct. 24-26 in Atlanta.  Schwab says neither a...

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Medtrade West

Speaker Q&A: Dr. Scott Martin

April 2, 2022Tracy Orzel

PHOENIX - Telehealth for the complex rehab market is never going away, says Scott Martin, MD, MS, medical director of TeleHealth Clinical Evals. Last year, TeleHealth Clinical Evals conducted thousands of wheelchair assessments via telemedicine. HME News recently spoke to Dr. Martin, who will be hosting a session at Medtrade West on telehealth, about its benefits.  HME News: Why is telehealth the new normal?  Dr. Scott Martin: Was the need always there for a smartphone? Absolutely....

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Julie Rhodovi

Medtrade West

Medtrade West preview: Position yourself as a partner

April 1, 2022By Tracy Orzel

PHOENIX – When an HME provider approaches a managed care organization for the first time, 98% of the time they’re going to hear no, says Julie Rhodovi, senior vice president, payor and regulatory relations, RestorixHealth and AMT. Here’s what Rhodovi, who will be hosting a session at Medtrade West on managed care, has to say about winning insurers over and why it’s worth it.   HME News: What do providers need to keep in mind when it comes to managed care?  Julie...

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Medtrade West preview: Exhibitors look forward to reconnecting with clients

March 25, 2022John Andrews

PHOENIX – After a two-year stretch of largely virtual communications, exhibitors are hanging out their shingles to let Medtrade West attendees know they are available for in-person meetings on the show floor at the Phoenix Convention Center April 4-6.   Troy Holland, president of Logan, Utah-based Stander, believes it could be cathartic for everyone.  “After being cooped up for the past two years, people want to get out of the office and see what’s new out there,”...

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Wes Hopper

Medtrade West

Speaker Q&A: Be in charge of your destiny

February 28, 2022Tracy Orzel

PHOENIX - Health care will become even more personal over the next few years – a trend that HME providers will want to take by the horns, says Weston Hopper, vice president of strategic national accounts for McKesson Medical Surgical.  “(Consumers) have higher expectations and (their) choices are now global,” he said. “If we want to keep health care local, it’s up to us.”  HME News recently spoke to Hopper, who will be hosting the session, “Emerging...

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Speaker Q&A: Get paid the first time

Medtrade West

Speaker Q&A: Get paid the first time

February 28, 2022Tracy Orzel

PHOENIX - While respiratory products may be spared in the short term, audit activity is increasing overall, says Wayne van Halem, president of The van Halem Group. Here’s what session co-hosts van Halem and Sarah Hanna, CEO of ECS North, have to say about what to expect in 2022 and how to get paid the first time.  HME News: What is the state of audits right now?   Wayne van Halem: The biggest thing I see on the horizon is that the ALJ backlog will be resolved probably mid-2022,...

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Medtrade West

Social media has ‘integral role’ at Medtrade

February 28, 2022John Andrews

PHOENIX, Ariz. – The virtual messaging component will be stronger than ever at Medtrade West, April 4-6, at the Phoenix Convention Center. In fact, social media is “integral” for promoting the show before, during and after it’s over, said Christina Morrison, president of Stina Bee Marketing, who is leading the Medtrade social media effort.  “Now, more than ever, social media and digital content has created a way to showcase what’s happening from the show...

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York Schwab

Medtrade West

It’s almost always sunny in Phoenix

February 28, 2022John Andrews

PHOENIX, Ariz. – Temperatures for Medtrade West at the Phoenix Convention Center, April 4-6, are almost certain to be milder than last year, but the business atmosphere promises to be just as hot, says Show Director York Schwab.  “Phoenix was definitely a welcome change from the bustle and expense of Las Vegas,” Schwab said. “We did have complaints about the mid-July heat, but we’re now back to our normal spring timing and the average temperatures will be low...

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Medtrade West

Medtrade West

Industry reengages, reenergizes at Medtrade West

July 16, 2021Theresa Flaherty, Managing Editor

PHOENIX – The success of Medtrade West, the first major in-person event in more than a year, is a good sign that the industry is ready to move on, say show organizers and attendees.  “Somebody had to be the first in the industry and planning this was like nothing I could have ever imagined,” said Show Director York Schwab of his first time at the helm of the show. “But I think the energy in the hall is very positive and the feedback from speakers is that engagement...

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