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You shouldn't be reading this

You shouldn't be reading this

You should be in Washington, D.C., at AAHomecare's Legislative Conference, listening to presentations by the likes of U.S. Sen. Pat Roberts, R-Kan., and Rep. Jason Altmire, D-Pa. HME News Editor Mike Moran's there, and he'll have a reporter's roundup on the conference in Monday's NewsWire.

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For those of you surfing the Net in between presentations or not in D.C. (gasp!), I came across this release today. It's about a new "online superstore" that features only over-the-counter drugs and home medical equipment eligible for coverage through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs).

This is interesting. If HSAs are the wave of the healthcare future, as many would have us believe, why aren't more HME providers trying to come up with ways to harness this part of a customer's spending power? Think of the marketing potential: Spend your HSA money here on home medical equipment that your insurer won't cover! It seems to be a logical next step in the quest to increase cash sales.

The Web site,, goes live March 31.


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