Aetrex expands kid shoe fitting program with gaming program
By HME News Staff
Updated 10:18 AM CDT, Wed September 17, 2025
TEANECK, N.J. – Aetrex has announced the expansion of its kid shoe fitting platform with the launch of Tootsie Augmented Reality (AR) and Aetrex Kids Orthotics. The new AR experience is an extension of the Tootsie Foot Scanning program, introduced last year, which uses a friendly monster character named Tootsie to guide children through the foot measurement process. Now, after completing a foot scan, kids can step into Tootsie’s virtual world with the Meta Quest 3 or 3S VR headset. “The kids’ footwear market reached $55.5 billion in 2024, yet most children are still wearing the wrong shoe size,” said Aetrex CEO Larry Schwartz. “With the Tootsie Program, we ensure kids get proper sizing from their very first scan, helping to prevent future foot problems. At the same time, the Tootsie AR package transforms shopping into an engaging experience that kids look forward to, creating destinations where families want to return every six months or so as kids grow.” Beyond gaming, the Tootsie AR package offers retailers additional engagement opportunities, such as a digital photobooth for pictures with Tootsie and branded giveaways, including Tootsie-themed trading cards, digital wallpapers and more. The program ensures a repeatable, high-energy experience that draws families back to the store while giving retailers new ways to build loyalty and boost sales, Aetrex says. To complement the AR launch, the company is also introducing Kids Orthotics ($49.95), designed specifically for growing feet.
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