Medtrade

ATLANTA - Because DME is one of the most regulated industries, health care marketers have more hoops to jump through—and avoid—than others, says Jacqueline Bain, co-founder of Silverman Bain, a health care and business law firm. HME News spoke to Bain, who is co-hosting the Medtrade session, “Implementing a legally proper marketing program,” about which laws you should be aware of and what could happen if you aren’t.  HME News: What are the major federal laws...

ATLANTA - Asking referral sources to “order from me because I give good service,” isn’t going to cut it, says Karen Lerner, clinical vice president at Drive DeVilbiss Healthcare. Here’s what Lerner, who is co-hosting a Medtrade session on the importance of using clinical outcomes to drive referrals, had to say about what to track and how to get attention.  HME News: How can providers use outcomes to drive referrals?  Karen Lerner: It can be a simple thing like...

ATLANTA – While many of the HME industry stalwarts may feel nostalgic about Medtrade’s last Atlanta appearance on Oct. 24-26, show organizers prefer to look forward.  Show Director York Schwab describes the current mood as “excitement” from organizers, exhibitors and attendees, yet concedes that each group has unique personal feelings about the show moving to Dallas for Medtrade 2023.  “We understand the nostalgia, but we don’t have the luxury...

PHOENIX – Medtrade West, which took place in April this year not July, was “a little bigger, a little different and a lot cooler,” says Show Director York Schwab.  Medtrade West once again kicked off on Monday night in the exhibit hall with the “Welcome to Phoenix Preview Night,” but this year, officials concentrated show floor hours from 9 a.m. to 5 p.m. on Tuesday.  “Show traffic has been steady,” Schwab said. “Rather than starting...

PHOENIX and ATLANTA – Emerald will combine Medtrade West and Medtrade East into one event in 2023, says Show Director York Schwab.  The change is in response to years of “consistent feedback” from exhibitors and attendees, he says.  “It’s the No. 1 thing I’ve seen on every survey,” he said.  This year, Medtrade West takes place this week in Phoenix and Medtrade East takes place Oct. 24-26 in Atlanta.  Schwab says neither a...

PHOENIX - Telehealth for the complex rehab market is never going away, says Scott Martin, MD, MS, medical director of TeleHealth Clinical Evals. Last year, TeleHealth Clinical Evals conducted thousands of wheelchair assessments via telemedicine. HME News recently spoke to Dr. Martin, who will be hosting a session at Medtrade West on telehealth, about its benefits.  HME News: Why is telehealth the new normal?  Dr. Scott Martin: Was the need always there for a smartphone? Absolutely....

PHOENIX – When an HME provider approaches a managed care organization for the first time, 98% of the time they’re going to hear no, says Julie Rhodovi, senior vice president, payor and regulatory relations, RestorixHealth and AMT. Here’s what Rhodovi, who will be hosting a session at Medtrade West on managed care, has to say about winning insurers over and why it’s worth it.   HME News: What do providers need to keep in mind when it comes to managed care?  Julie...

PHOENIX – After a two-year stretch of largely virtual communications, exhibitors are hanging out their shingles to let Medtrade West attendees know they are available for in-person meetings on the show floor at the Phoenix Convention Center April 4-6.   Troy Holland, president of Logan, Utah-based Stander, believes it could be cathartic for everyone.  “After being cooped up for the past two years, people want to get out of the office and see what’s new out there,”...

PHOENIX - Health care will become even more personal over the next few years – a trend that HME providers will want to take by the horns, says Weston Hopper, vice president of strategic national accounts for McKesson Medical Surgical.  “(Consumers) have higher expectations and (their) choices are now global,” he said. “If we want to keep health care local, it’s up to us.”  HME News recently spoke to Hopper, who will be hosting the session, “Emerging...

PHOENIX - While respiratory products may be spared in the short term, audit activity is increasing overall, says Wayne van Halem, president of The van Halem Group. Here’s what session co-hosts van Halem and Sarah Hanna, CEO of ECS North, have to say about what to expect in 2022 and how to get paid the first time.  HME News: What is the state of audits right now?   Wayne van Halem: The biggest thing I see on the horizon is that the ALJ backlog will be resolved probably mid-2022,...