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Tag: York Schwab


Medtrade West

Medtrade West ‘lifts spirits’ 

April 8, 2022Theresa Flaherty, Managing Editor

PHOENIX – Medtrade West, which took place in April this year not July, was “a little bigger, a little different and a lot cooler,” says Show Director York Schwab.  Medtrade West once again kicked off on Monday night in the exhibit hall with the “Welcome to Phoenix Preview Night,” but this year, officials concentrated show floor hours from 9 a.m. to 5 p.m. on Tuesday.  “Show traffic has been steady,” Schwab said. “Rather than starting...

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York Schwab

Medtrade West

Medtrade to become once-a-year event 

April 4, 2022Liz Beaulieu, Editor

PHOENIX and ATLANTA – Emerald will combine Medtrade West and Medtrade East into one event in 2023, says Show Director York Schwab.  The change is in response to years of “consistent feedback” from exhibitors and attendees, he says.  “It’s the No. 1 thing I’ve seen on every survey,” he said.  This year, Medtrade West takes place this week in Phoenix and Medtrade East takes place Oct. 24-26 in Atlanta.  Schwab says neither a...

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York Schwab

Medtrade West

It’s almost always sunny in Phoenix

February 28, 2022John Andrews

PHOENIX, Ariz. – Temperatures for Medtrade West at the Phoenix Convention Center, April 4-6, are almost certain to be milder than last year, but the business atmosphere promises to be just as hot, says Show Director York Schwab.  “Phoenix was definitely a welcome change from the bustle and expense of Las Vegas,” Schwab said. “We did have complaints about the mid-July heat, but we’re now back to our normal spring timing and the average temperatures will be low...

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Medtrade Show Daily

Industry gets ‘back to normal’ at Medtrade East

October 19, 2021Theresa Flaherty, Managing Editor

ATLANTA – Finding new products, booking new business and making new connections was back in full swing at Medtrade East. “With the exhibitors and the attendees we have here, people are ready to get back to normal,” said Show Director York Schwab. “I think we’ve shown there is no substitute for face-to-face interaction.” The newly rebranded Medtrade East at the Georgia World Congress Center in Atlanta kicked off on Monday with a full day of educational sessions,...

Diamond Medical Supply, Medtrade East, Northshore Care Supply, Paragon Ventures, Quipt Home Medical, US Medical Supply, York Schwab


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Medtrade Show Daily

Atlanta show rebranding emphasizes region over season

August 31, 2021John Andrews

The HME industry’s largest trade show has been rebranded as Medtrade East to reflect geography instead of the time of year it is held. Following the July premier of Medtrade West in Phoenix, Medtrade East at the Georgia World Congress Center in Atlanta Oct. 18-20 is being presented as a regional contrast rather than the previous emphasis on spring and fall.  “Many people unofficially called the Atlanta show ‘Medtrade East’,” show director York Schwab said about...

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E-SP

Medtrade West Day 2: ‘You can’t shovel too much sunshine’

July 13, 2021Theresa Flaherty, Managing Editor

I asked show director York Schwab this morning how his first Medtrade was going and whether such a big undertaking was daunting. Unfortunately, I inadvertently cut off the first part of his video, but to paraphrase, he said it had been a challenge in many ways, with the original date pushed from April to July, and so many unknowns even in recent weeks, as rules and regs keep changing. He gave a lot of credit to Medtrade/Emerald staff for their ability “to pivot.” He loves Phoenix...

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'Back to business'

Medtrade West

'Back to business'

May 28, 2021John Andrews

PHOENIX – The organizers of Medtrade West are taking a bold step toward returning the HME industry to normalcy by holding an in-person trade show in Phoenix July 12-14. The live event coincides with a rebranding and relocation of Medtrade’s adjunct spring show and boasts a new associate show director in York Schwab. “We are definitely seeing overall pandemic numbers trending in the right direction and tens of millions have already been vaccinated,” Schwab said about why...

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Medtrade West

Medtrade gets a new captain

December 29, 2020Tracy Orzel

ATLANTA – York Schwab has taken over the helm as Medtrade’s new show director, replacing Mark Lind. HME News spoke to Schwab, who was previously the show’s account executive for the likes of Pride Mobility and VGM, about the future of Medtrade and what he brings to the table. HME News: What have you learned during your four years as an account executive? York Schwab: That you have to provide an experience that’s worthwhile for everyone. I’ve worked with large and...

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Also Noted

Medtrade West rescheduled 

December 18, 2020HME News Staff

PHOENIX – Medtrade West has been pushed from April to July, in light of the ongoing COVID-19 pandemic. Originally scheduled for April 12-14, the show will now take place July 12-14 at the Phoenix Convention Center. “Our communities are incredibly eager to come together again in person,” said York Schwab, associate show director. “After consulting with key, long-standing exhibitors and attendees, we made the decision to secure dates in July in order...

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Also Noted

York Schwab to lead Medtrade shows

November 17, 2020HME News Staff

ATLANTA - Medtrade officials have named York Schwab their new show director. Schwab, who was formerly an account executive, replaces Mark Lind, who left to pursue another opportunity. Schwab says he is hopeful about the opportunities in the HME industry, including for Medtrade's two flagship events, Medtrade East and Medtrade West. “Coming out of COVID, face-to-face trade shows have never been more important,” he said. “You don't know what you've got 'til it's gone. Ultimately,...

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