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Tag: Emerald

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Medtrade’s York Schwab steps away 

February 12, 2024HME News Staff

ATLANTA – York Schwab is stepping away from his role as show director of Medtrade this year. Schwab, who began working with Medtrade in 2017 and became show director in 2021, will remain with Emerald, the show’s parent company, but will be working on different events. “I’m proud of the work we achieved as a team at Medtrade over the years,” Schwab said. “With the pandemic, and before, to now – Medtrade is in a stronger position. We were able to deliver on...

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Medtrade names new associate 

May 15, 2023HME News Staff

DALLAS – Emerald X officials recently named Kerry Tyler as the new associate show director for Medtrade. Tyler launched her tradeshow career with Emerald X about a decade ago, starting as an account executive on the GlobalShop Show. “This is where I gained a passion for the tradeshow industry,” she said. “It has been so rewarding to create unique experiences for exhibitors and attendees and see it through to fruition on the show floor and within the conference sessions.”...

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York Schwab


Medtrade to become once-a-year event 

April 4, 2022Liz Beaulieu, Editor

PHOENIX and ATLANTA – Emerald will combine Medtrade West and Medtrade East into one event in 2023, says Show Director York Schwab.  The change is in response to years of “consistent feedback” from exhibitors and attendees, he says.  “It’s the No. 1 thing I’ve seen on every survey,” he said.  This year, Medtrade West takes place this week in Phoenix and Medtrade East takes place Oct. 24-26 in Atlanta.  Schwab says neither a...

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Medtrade veteran promoted

January 27, 2022HME News Staff

ATLANTA - Sarah Varner has been promoted to vice president of marketing for Emerald Expositions, which produces the Medtrade shows. During her dozen years at Emerald, Varner distinguished herself as director and senior director of marketing on a variety of shows. “March 2022 will mark 12 years for me at Emerald, and the only brand I’ve had the entire time is Medtrade,” said Varner. “I love the brand because of the people who make up the industry and who they’re ultimately...

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Short take: Griffin Randall

June 3, 2021HME News Staff

Emerald has announced that Griffin Randall has joined its sales team as a business development representative for Medtrade booths and sponsorships. He will also service existing customers. Randall comes from the retail industry, where he worked at Best Buy, starting in the home theater section and eventually extending his responsibilities to all of the company’s products. “Getting to interact with customers has always drawn me toward sales,” Randall said. “I’ve also...

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