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CVS announces new omnichannel strategy

CVS announces new omnichannel strategy

WOONSOCKET, R.I. – CVS Health plans to focus on three distinct store models, including an enhanced version of HealthHUB locations with products and services designed for everyday health and wellness needs, as part of a new omnichannel pharmacy strategy. 

It will also focus on stores offering primary care services, and traditional stores providing prescription services and health, wellness, personal care and other convenient retail offerings. 

Additionally, as part of the strategy and as part of efforts to have “the right kinds of stores in the right locations,” CVS Health will close 300 stores a year for the next three years. 

“Our retail stores are fundamental to our strategy and who we are as a company,” said Karen Lynch, president and CEO. “We remain focused on the competitive advantage provided by our presence in thousands of communities across the country, which complements our rapidly expanding digital presence.” 

CVS Health has also named its first chief pharmacy officer, Prem Shah, to oversee the company’s new strategy. On Jan. 1, Shah and Michelle Peluso will become co-presidents of the company’s retail business, with Peluso overseeing front-store strategy and operations. 


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