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O2ool, Branch Out Cider and Shark Tank

O2ool, Branch Out Cider and Shark Tank

Ahhhh, when I was much younger and writing my "Wheels in Motion" blog about all things mobility, I'd often post something fun on Fridays.

You know, something about a wheelchair that could be controlled with your eyes.

Now that I'm older and writing this "On the Editor's Desk" blog, I feel like I've been writing about more mature topics, like competitive bidding and FDA negotiations and layoffs.

(There's an occasional anomaly, like this "rock star" post on the HME Excellence Awards.)

But Managing Editor Theresa sent me a link to this story this week about a brother-and-sister team who have developed O2ool (pronounced: otool), a device that holds a nasal cannula oxygen tube in the mouth or on the nose for delivery of oxygen.

They're part of a "Shark Tank" like contest hosted by the University of Northern Colorado to win $36,000 in seed money to build a business around their product.

One of their competitors: A man who uses an old-fashioned cider press to process apples collected from neighbors' apple trees and produce Branch Out Cider.

There are three other finalists, too, but my bet's on O2ool.

Here's why: Lincare has already picked it up.

Liz Beaulieu


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