PHM boosts operations, modernizes brand to power next phase

HOUSTON – Performance Home Medical (PHM) has spent the past year focused heavily on internal improvements – enhancing technology, strengthening processes and refining its brand – to set the stage for the company’s next phase of growth, says CEO Larry Mastrovich.

Investments position company to scale

To support continued growth, PHM has invested in technology and process improvements to increase its ability to scale, says Mastrovich.

“Our plan in 2026 is to continue expanding nationally,” he said. “We’re evaluating several states that align with our model and will pursue M&A opportunities where there’s a strong strategic fit.”

The return of Medicare’s competitive bidding program – but only to a limited number of product categories – has brought clarity and “tremendous opportunity” to the industry, says Mastrovich.

“(Providers) didn’t know what the next step was,” he said. “But having the legacy (products) removed has opened it up. I think, since there’s a clear path, people are much more optimistic and really looking at what does the future bring.”

Brand refresh preserves name equity

Although PHM explored full rebranding options, including new names and logos, the company, ultimately, decided that its existing name carried too much equity to replace.

“We quickly recognized the value and trust built into the Performance Home Medical name,” said Mastrovich. “We saw an opportunity to build on that foundation as we grow. The updated brand, including a modern logo, refreshed color palette and new website, reflects who we are today, and we’re proud of how it positions us for what’s ahead while staying true to what people already trust.”

Deep roots, rapid expansion

Those roots go back to the company’s launch in 1995 as a provider of home respiratory and sleep care services within the Providence Swedish Health System in Seattle. Since then, it has grown to offer services in more than 30 states, with locations in Idaho, Oregon and Texas, along with Washington state.

In 2024, PHM was acquired by Grant Avenue Capital. Since then, the company has posted double-digit growth, says Mastrovich.

“We achieved double-digit growth in revenue and EBITDA in 2025 over 2024,” he said. “We’re seeing steady opportunities in the market, and we’ve got a strong team. People are rolling up their sleeves, improving processes and better supporting patients and referral partners.”