Rx Redefined attracts funding

OAKLAND, Calif. – Rx Redefined, which offers a platform that allows physicians to directly manage the distribution of DMEPOS to their patients, has completed its $2 million seed funding round, led by Silverton Partners, with participation from Saturn Five. “The status quo within the DMEPOS marketplace creates unnecessary distribution delays and often allows for bait-and-switch tactics, which wastes patient and physician time and negatively impacts health care outcomes,” said Brandon Boots, co-founder and CEO. “To recreate the industry, it’s going to take more than just making the information more readily available. It’s going to take empowering physicians to directly connect with their patients.” Rx Redefined says it offers physicians an integrative platform that leverages technology to streamline various health care processes, enabling them to directly order, disseminate and bill for equipment. Silverton says its investment will allow Rx Redefined to grow “to the next level, while empowering patients and medical professionals.” “We are big believers in Rx Redefined’s ability to execute upon their mission to create transparency within the health care marketplace,” said Roger Chen, partner.