Soleo Health elevates Flax for top ops role
By HME News Staff
Updated 8:31 AM CDT, Tue September 16, 2025
FRISCO, Texas – Soleo Health has promoted Holly Flax to COO. Flax joined Soleo in 2014 as one of the company's first group of employees and since then, she has successfully held several roles, each with increasing responsibility. “Holly's strategic mindset and proven successes have been invaluable to our business, significantly contributing to Soleo Health’s market position and growth trajectory,” said CEO Drew Walk. “Over the past decade, Holly has demonstrated exceptional skills in both sales and operations, excelling in each area. These qualities highlight her versatility, resilience and strong business acumen. We look forward to her continued contributions to the company.” Most recently, as executive vice president of operations, Flax led the organization through significant growth, enhancing patient care delivery, optimizing operational processes and ensuring a culture of accountability and collaboration. In her new position, she will continue these responsibilities to enhance Soleo’s differentiated patient service model and elevate patient care and satisfaction.
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