Stander moves to direct-to-seller model
By HME News Staff
Updated 11:19 AM CST, Thu December 18, 2025
LOGAN, Utah – Stander has announced it will now only sell its products directly to resellers, so resellers will no longer be able to purchase Stander products through an HME wholesaler, allowing Stander to streamline product and sales support, while giving its resellers access to its full product catalog at the best possible pricing. "We've heard from so many of you over the years that this is exactly the change you've wanted,” the company stated. “It's here – and we're thrilled to make it happen with you. Thank you for being part of the Stander family. We're committed to making Stander the easiest and most profitable brand in your store.” Partners who already have a reseller account will see new pricing and newly added items in the Stander Dealer Portal. Companies not yet signed up for a dealer portal account can request access here. If you have previously purchased Stander products through a wholesaler, call 800-506-9901 to get setup in minutes.
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