Tag: market entries

I've fielded a number of calls in the weeks following a story about Merits Health Products entering the complex rehab market and a follow-up story looking at why we've seen two new entrants into this market in as many years (Merits, and Shoprider through ROVI Mobility). I got a call this week from an industry stakeholder who raised a good point about what's missing from the second story. It's true that complex rehab is an attractive market because it has been left largely untouched by Medicare's...