Allegiance ignites possibilities
By HME News Staff
Updated Fri September 23, 2016
OVERLAND PARK, Kan. - The Allegiance Group, also known as A/R Allegiance Group, has a fresh look and purpose. As part of a rebranding effort, the company, which offers private-pay patient billing and collections, completed interviews, surveys and focus groups to determine its focus. What it found? A re-commitment to focus on purpose, it says. As a result, the company has a new logo, and an enhanced brand anthem and brand purpose that emphasize Allegiance's role as a “spark that ignites possibilities.”
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