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Drive Medical buys HurryCane

Drive Medical buys HurryCane

PORT WASHINGTON, N.Y. - Drive Medical has entered into an agreement to buy HurryCane from the Marketing Architects portfolio of companies.

Drive Medical believes HurryCane's brand recognition means a “huge market” for its products.

“With Drive's extensive manufacturing and distribution capabilities, these products will soon be sold all over the world, as will the many new HurryCane products soon to be introduced,” said Harvey Diamond, CEO Of Drive Medical, in a press release.

The HurryCane cane employs a patented design that allows for maximum mobility on all terrains, along with continuous balance and stability, according to the release. It's sold direct-to-consumer, but last year, HurryCane relaunched a retailer program to also sell through HME providers.

Kirsten Newquist, vice president of channel development at Drive Medical, will oversee the marketing, sale and promotion of all HurryCane products, under the leadership of Jeffrey Schwartz, co-founder and executive vice president of Drive Medical.

The deal is scheduled to close by Aug. 25.

HurryCane is only the latest in a string of acquisitions for Drive Medical. Most recently the manufacturer bought DeVilbiss Healthcare.


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