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E-prescribing: Show them the way

E-prescribing: Show them the way Q. What do clinicians desire that leads them to welcome new technology?

A. In speaking with many caregivers and with many clinicians, it is clear that many can be hesitant about embracing new technology, especially ones that involve sharing their own personal information. Rightfully so, clinicians are protective about what information is shared with others. They devote their lives to helping others and don't want to feel taken advantage of. But over the years, it is also true that clinicians are becoming more receptive to technology.
Whether it's via legislation or by being exposed to a product that may make their lives easier, clinicians are willing to incorporate technology when it feels like the right fit. I have identified a few characteristics that I believe make certain technological changes more likely for clinicians to embrace:


Like all professionals, clinicians value their time. When clinicians see a product that could release the headache of paperwork in particular, they are more likely to embrace it. Recent studies show that paperwork consumes an overwhelming percentage of clinicians' time. If we can offer options that reduce the need for that, that is beneficial for everyone.


Like other aspects of their job, clinicians are looking for better, more efficient ways to care for patients. The administrative side of being a clinician can be no different. Offering clinicians technology that makes them feel like they are operating on a higher level is key.

Connectivity and communication

Clinicians have an overwhelming number of responsibilities that require a precise attention to detail. If they can utilize a tool that makes information easier to digest, and communication easier to execute, that is hugely beneficial to incorporate into the workday.

David Gelbard is the CEO of Parachute Health. Reach him at [email protected]


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