F&P highlights full-face masks in new campaign
By HME News Staff
Updated 10:22 AM CDT, Mon August 4, 2025
AUCKLAND, New Zealand – Fisher & Paykel Healthcare has launched a new campaign called “Powered by Curiosity” to highlight the performance of its full-face masks for treating obstructive sleep apnea (OSA). After recent new product launches in the nasal and nasal pillows category – F&P Solo and F&P Nova Micro – the campaign focuses on the F&P Evora Full, Vitera and Simplus masks. “We’ve had great momentum with the Solo and Nova Micro masks in the nasal and nasal pillows category,” said Subbarao Potharaju, marketing director – U.S. Homecare. “Now we’re turning attention to our full-face range – our Evora Full, Vitera and Simplus masks. These are dependable masks that have been trusted by clinicians and patients for years and this campaign is about reinforcing that trust and showcasing the innovation behind them.” FMI: https://www.fphcare.com/curiosity.
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