NCPA launches national ad campaign aimed at corporate pharmacies
By HME News Staff
Updated 10:00 AM CST, Mon March 2, 2026
ALEXANDRIA, Va. – The National Community Pharmacists Association (NCPA) today launched a nationwide ad campaign aimed at consumers looking for a better experience than the one they’re getting from big-box stores or mail-order outfits. The multi-million-dollar, multi-year campaign will air across national television over the next two weeks, including on CNN, Fox News, HGTV, TBS and TLC, and then move to local cable, streaming TV, social media and online sites. “Corporate pharmacies treat patients like numbers. We want Americans to rediscover their local, family-owned pharmacy, where they will get a much better experience and state-of-the-art health care,” said Kristen Riddle, NCPA president. “We also want people who may have been abandoned by their corporate pharmacy due to closures or poor service to know they don’t have to be herded into a mail-order relationship. There’s a local alternative nearby, and we want to help them find it.” In one satirical commercial titled “What I Love About Chain Pharmacies,” customers heap ironic praise on all the wrong things. One gushes about the inconsistent operating hours. A mom raves about being stuck on hold with a robot that never answers her questions. Another says she simply adores being treated like a number. Watch the spot here. All of these scenarios are then juxtaposed with customers experiencing personalized, friendly service at their independently-owned community pharmacy. All the ads invite viewers to visit the NCPA website pharmacy locator, where they can find a nearby community pharmacy.
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