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NorthShore kicks off two-day celebration

NorthShore kicks off two-day celebration

GREEN OAKS, Ill. – NorthShore Adult Diapers will kick off its “Say Yes to Summer” campaign with NorthShore’s Day Out, a two-day celebration in Chicago July 18-19 created for people living with heavy bladder leaks (HBL). On the first day of the event, attendees will take a Chicago Architecture Center river cruise, experience a Cubs game at Wrigley Field and attend a group dinner. On the second day, they will convene at NorthShore’s headquarters for a warehouse tour, Q&A with staff, hands-on product demos and more. "People living with HBL can still say yes to the experiences on their bucket list, without worry and shame, when they have protection built to stay dry no matter what," said Adam J. Greenberg, founder and CEO of NorthShore. NorthShore's Day Out doubles as a thank-you to the NorthShore Hero Club, a community of customers and caregivers who have chosen to share their stories openly. “Say Yes to Summer” runs through August, capping off with NorthShore’s sponsorship of the North Shore RunFest 5k/8k in Salem, Mass., on Aug. 30.  The sponsorship brings the same message onto the racecourse, the company says: Incontinence doesn't have to sideline anyone from the experiences worth showing up for. "Incontinence is very common, often treatable, and regardless, can be very manageable," Greenberg said.

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