NorthShore joins baseball broadcasts

By HME News Staff
Updated 11:13 AM CDT, Tue March 31, 2026
GREEN OAKS, Ill. – This Major League Baseball season NorthShore Adult Diapers will appear on radio broadcasts for the Chicago Cubs, New York Yankees, Boston Red Sox, Milwaukee Brewers and Chicago White Sox. The company will also appear on broadcasts for the Chattanooga Lookouts, the Double-A affiliate of the Cincinnati Reds. "People of all ages who need adult diapers often feel completely alone," said Adam J. Greenberg, founder and CEO of NorthShore. "Hearing 'adult diapers' spoken naturally and seeing it in everyday settings is one way shame starts to fade." North Shore says the partnerships are part of a broader campaign that also includes national billboards featuring the words ADULT DIAPERS in large print across major U.S. cities. The campaign, the company says, is built around a simple belief: People managing heavy bladder leaks deserve to feel confident, not ashamed.
- Related: NorthShore ‘humbled’ by patient stories.
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