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Nymbl wants to be at ‘core’ of business  

Nymbl wants to be at ‘core’ of business   ‘This seems to be a space that is growing, but there’s a lot of problems left still to solve’ 

Josh LauCOLUMBUS, Ohio – Nymbl Systems is ready to scale significantly in 2025 with a new investment and a sharp focus on building out its team and business management solution. 

The company announced in December that it received an equity investment from Charlotte-based Frontier Growth, which specializes in supporting vertical software-as-a-service companies. Frontier’s portfolio also includes AxisCare, a Waco, Texas-based software solution for non-medical home care companies. 

“One of the big draws (of Frontier) was, they’ve done this in other industries,” said Josh Lau, CEO of Nymbl Systems. “They know how to beat out the legacy incumbent.” 

Frontier, which typically makes initial equity investments of $5 million to $30 million, joins existing investors Ben Trumbull of Tamarind Hill, Lau and Chad Fienberg of Nymbl, and Mike Morgan (independent director) formerly of Updox.  

Out of the gate, Nymbl will use the investment for a “wave of hires,” Lau says, including in sales and marketing to grow its customer base. The company, which was founded in 2016, began as a solution for O&P providers then CRT providers and now serves any DMEPOS provider. It currently counts “hundreds” of providers as customers. 

“The No. 1 goal is getting more people on the product,” he said. 

Nymbl will also use the investment to grow its development and operations team to advance its solution and embrace new technologies as part of its “integration-first” approach. 

“One of our pillars is, we want to be a really good core system in practice management and be the billing engine,” Lau said. “Another pillar of ours is, create open APIs for any other product out there. If we’re not great at something, we’re going to look at the best integration.” 

In addition to integrations, Nymbl’s top goals from a product perspective include leveraging artificial intelligence – the company recently launched its first AI intake tool – and better addressing purchasing and inventory management. 

“The most feedback we get from our customer base is around purchasing and inventory management,” Lau said. “That’s been an afterthought in this industry, whether it’s integrating it into existing solutions or building out another platform.” 

Lau sees Nymbl’s moves to have a higher profile in the HME industry in 2025 as perfect timing. 

“Where I get excited is, this seems to be a space that is growing at one of the highest rates, but there’s a lot of problems left still to solve,” he said. “So, we’re going to push to see how we can make this industry and the providers more efficient.” 

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